Friction into Traction: A Case Study of Friction in Strategic Ethnography
Our paper on three productive frictions in today’s business setting, presented by Maria Cury at EPIC 2023.
Phenomena S2 E8: Money
Is understanding young people the key to building better relationships between financial institutions and consumers?
Phenomena S2 E7: Metaverse
To what extent does the metaverse mark the next paradigm shift in how we work, play, and learn as humans?
Phenomena S2: Strategy - with Roger Martin
Is strategy becoming a lost art? We speak to Roger Martin, one of the most influential minds in business and a trusted strategy advisor to global CEOs on the sorry state of strategy today and what we can do about it
Cultural Integration: our perspective
Getting culture right is core to successful M&A. At ReD we offer a systematic, deep, and bespoke method for managing the complexities of cultural integration, based on the application of world-class humanities and social science-led thinking.
Strategy For Moving From B2B To Direct Consumer Sales
We segmented the market for DONG Energy to help the Danish company understand how its customers think about energy and sustainability.