Anne Mette Worsøe Lottrup

Europe

Anne Mette brings extensive experience within healthcare to ReD’s consulting practice, advising a wide range of clients within the healthcare space, but also within retail, luxury, and finance. She brings an analytical and logical mind to our social practices and is passionate about using a deep understanding of the end user’s world and the contexts shaping the business environment to identify growth opportunities. Anne Mette has been instrumental in driving ReD’s healthcare practice by, among other things, advancing our understanding of digital technology on mental health, examining how Covid-19 has upended people’s relationship with doctors, and redefining what a successful sales force in pharma will resemble in the future.

Before joining ReD, Anne Mette spent 11 years working for Novo Nordisk where she focused on developing commercial strategy, creating strong brands, and translating strategy into impactful tactics. Anne Mette holds a Master of Science in International Marketing and Management from Copenhagen Business School.