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Our relationship to how and what we buy is being dramatically reconfigured. Physical spaces of transaction and gathering are undergoing a profound shift as increasing parts of life migrate online. Social and environmental pressures are raising consumer scrutiny on the impact of what they buy. Changing household structures are reshaping occasions like ‘the family meal’. New forms of wealth and scarcity are redefining the notion of luxury...
In an industry where product and brand differentiation are slim and competition fierce, the depth of consumer understanding is what allows consumer brands to genuinely stand out in the marketplace and stay ahead of the social shifts that are dramatically reshaping their industries. Doing so means having a clear and unified perspective on questions such as: What is our value proposition to our consumer? Where should we focus our innovation efforts to remain differentiated? How should we cater to different and emerging consumer segments? What is the role of different online and offline channels? What commitments do our consumers expect from us in our social engagement?
For more than a decade, we have helped executives adapt and develop new offerings in tune with tomorrow’s consumer – in both existing and emerging markets. We have extensive experience in accessing a deep understanding of customers’ needs and translating those needs into strong value propositions, relevant product and service offerings, and successful customer engagement models.
By focusing on the full context of the consumers’ lives and the social ecology that surrounds them, we gain richer insights into their experience. We help clients:
Build strong value propositions
Innovate relevant product and service offerings
Create the right consumer engagement models (marketing and consumer experience)
Extend into new markets and segments
Define social impact ambitions
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PERSPECTIVES ON CONSUMER GOODS
