Generations

Despite a flurry of store closures, is brick-and-mortar retail on the verge of a post-pandemic comeback?

The biggest impact of Covid-19 on people’s financial wellbeing is not that money has become more digital. It’s their longer-term financial uncertainty.

How should companies understand cultural signifiers in order to capture the spirit of a generation?

As apps have become tokens of the future, publishers need to become inventors of everyday science fiction.

Our study of the mechanics behind relationship-building among young people uncovered how so­cial networks affect the quality of their friendships.

With China’s modernization, parents are caught between new and traditional ways of parenting, and the truism that Chinese children don’t play or have fun is being challenged.

There’s a lot of talk about teens being “digital natives.” But for teens technology is just another way to maximize their social connections.

The hottest media trend in the last few years has been the explosion of hyperlocal content as it has become clear that the masses cared most about themselves and their surroundings.

For media companies, creating compelling content demands a lot more subtlety than promoting products. To engage teens, they have to understand the way they respond to the world.

Studying Europe’s baby boomer generation, Pernod Ricard and ReD explore in this film how conviviality takes many expressions when people come together.