About ReD > The Partner Group > Filip LauFilip Lau
Europe
Filip is a trusted advisor to some of the world’s biggest consumer goods brands that span jewellery, shoes, toys, and kitchens. He has a deep expertise in building brand strategies on the corporate and product level, including channel, marketing, and sales strategies. During his time at ReD, Filip has developed the corporate brand strategy for two of the world’s most iconic consumer goods brands, and regularly advises on defining new value propositions and consumer segment prioritisation. Filip has extensive experience working closely with C-suite and board members to ensure ReD’s work is translated into a clear vision at every level of the organisation.
Before ReD, Filip was a partner at two of Scandinavia’s largest design consultancies and has written widely on design’s role in contemporary society. He now serves as chairman of the board at Dorte Mandrup architect studio. His book, The Globalists, was a “Book of the Year” in the Danish press. He has published widely both in Europe and in the US and his academic articles have been published by the AAA. Filip has a Masters of Science in Sociology from the University of Copenhagen and an EMBA. Filip is one of the founders of ReD.
Filip Lau is a partner at ReD’s Copenhagen office.
FEATURE
Small, Big and Connected brands
It's long been common practice for brands to assess themselves against industry competitors. But what happens when a company asks consumers to assess their brand?
Latest Perspectives from Filip
PRESS
