Why pharma needs to focus on improving—not just extending life.

ReD partner Mikkel Krenchel speaks to Bloomberg on the shift towards investing in real life experiences as a reaction to the belonging crisis.

Pernille Stensgaard’s feature “Gut Feelings”, covering our ReD Dialogue between world-leading gut scientist Oluf Borbye Pedersen and head chef at The Alchemist, Theis Brydegaard.

How changing consumer habits are not only influencing the retail experience in our cities, but problematising the way we relate to our urban landscapes in general.

An in-depth profile of ReD Associates in the Danish publication Euroman, on how we got here, where we’re headed and why we believe the humanities and social sciences are still the best tools to identify opportunities for companies looking for growth.

Alexis Jakubowicz on BFM business on how to think about building culture for the offices of tomorrow.

Mikkel Krenchel in the FT on how productive friction can help us make smarter choices about how to best use and apply generative AI.

Millie Arora in the FT on remote work, why it has persisted, and where it falls short.

ReD partner Mikkel Krenchel speaks to the Wall Street Journal on the growing need for good friction within financial services.

Charlotte Vangsgaard speaks to Vogue Business on how luxury brands are navigating the risks and tradeoffs of working in Russia.

What do the contradictory economic behaviours of Gen-Z tell us about this increasingly influential consumer geneation?

A few years ago, there was a general consensus that sports and streaming platforms weren’t a match. As more and more large players are moving into sports – and live broadcasting more generally – tech giants are betting that they can redefine the way we watch and consume sports into something more holistic.

How are companies’ relationships to health at work changing?

What’s the reason behind the market decline of Big Tech? Alexis Jakubowicz speaks to the future of tech giants live on BFMtv.

A published letter to the editor of the FT on the luxury boom and why it’s here to stay.

As business problems increasingly take on social and moral dimensions, is the era of small CSR gestures coming to an end?

Sandra Cariglio, Charlotte Vangsgaard and Alexis Jakubowicz outline why the future of Big Tech is about bets not only on technology, but on human behaviour.

In this De Barometer video on ReD Associates, Martin Gronemann discusses ReD’s social sciences approach and how that cultivates discovery.

In this review of the most recent book by ReD Associates co-founder Christian Madsbjerg, Forbes contributor Michael B. Arthur provides an overview of Sensemaking, including theories about the concept from organizational behavior scholar, Karl Weick.