Now, more than ever, we see companies under pressure to find the next big thing. The focus has shifted away from one-off apps to platforms, from iterations on existing technologies to truly disruptive ones, from building in well-established swim lanes to breaking into adjacent (and not-so adjacent) sectors. In response, companies are putting enormous resources and energy into scalable, future-ready technologies.

And yet, despite all of this, we see fewer companies readying their technologies for the global social systems their solutions will need to fit into. Technology companies need clear answers to questions such as: How can we play a meaningful role in people’s lives? How can we build trust with consumers around privacy and data? How will innovations in A.I. change people’s relationships to technology?

We believe that the next generation of companies will succeed by building technologies optimised for ‘social scale’ from the ground-up – tech that will be widely adopted, and meaningful to communities and society at large. We help clients:

• Build strategic perspectives on issues like, privacy, data collection, and automation

• Set roadmaps for the rollout and adoption of end-state technologies

• Identify potential unintended consequences of new technology launches

• Define the core value and priority features for new platform and product development

• Spot new core and adjacency growth opportunities

• Build internal ideologies and external growth stories anchored in human realities

ARTICLE

We should all be worried about synthetic data Making up the world through made-up data

Synthetic data – the use of AI to create datasets that mimic real world data – is rapidly becoming a much bigger part of our daily lives. But this form of data raises critical philosophical and ethical questions that will shape the future for all of us, write Mikkel Krenchel and Maria Cury.

Read the Article on IAI

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