White Paper: Helping People Heal
ReD worked with Cognizant, taking an outside-in perspective to study the phenomenon of healing.
Great Customer Experiences: Creating A Blueprint For An Improved Customer Experience
Most companies struggle to service their customers in ways that are swift, thoughtful, and consistent.
Drugs Are No Longer The Only King Of Pharma
Pharmaceutical companies should take a closer look at how they create value. In a world of value-based health care, the answer goes beyond developing a new drug.
Now That Obesity Is A Disease, How Will We Treat It?
As medical understanding around body weight and related medical problems has increased, obesity has become a healthcare concern as well as an aesthetic one.
Why Culture Matters For Pharma Strategy
Understanding cultural differences is good for drug companies’ top lines, and also for pushing the boundaries of medical science.
Growing Beyond Your Core
Business history is littered with examples of companies that missed out on major changes in their industries and paid a hefty price.
Providing A New Strategic Perspective For Lufthansa Technik
Andrew Muirhead, Director of Innovation, Lufthansa Technik AG, talks about his work with ReD.
The Process Is What Counts
For the neocraftsman, the process behind their product is what makes it exclusive, meaningful, and of high value.