Presented at EPIC 2024, our paper on how first-person data can afford new possibilities for anthropology and the social sciences to capture and work with longitudinal, immersive, behavioural data at scale.

Our paper at EPIC 2024 on a strategic orientation ethnographers can use to apply their unique capabilities in the shifting business landscape.

Our paper on three productive frictions in today’s business setting, presented by Maria Cury at EPIC 2023.

Our paper on friction in everyday information-seeking on smartphones for EPIC 2023.

There’s an assumption that people want algorithms to serve up frictionless experiences, but our work shows something different. People want to have relationships and dialogues with algorithms and hack them toward different ends – in other words, social algorithms.

Camila sentou-se em seu sofá rosa desbotado, desenfaixou a atadura em torno da panturrilha e me mostrou um ferimento roxo, uma parte da pele em crosta e uma parte úmida. Sua filha Cecilia sentou na beirada de uma cadeira no canto, completando os vazios na história:

In this EPIC blog, Mikkel Krenchel makes the case for businesses to see their communities and make sense of their social worlds.

Applied ethnography still struggles with the fundamental challenges of framing research to obtain ‘thick’ data, making sense of data in teams and with clients, and making a convincing case with data in challenging environments.

In applied ethnographic praxis, how should we use theory? Exploring how existing theory from a variety of domains has supported and advanced our work, this paper justifies and demonstrates how theory can be used in an accessible and practical manner when framing research and analyzing experience in the field.

Elevating And Innovating Fieldnotes In Applied Ethnography, Using A Collaborative Online Tool As A Case Study. Presented at the EPIC conference 2015 in Sao Paulo.

This case study of alcohol in China revives Mauss’s concept of the total social fact as a means of understanding new markets.

In business thinking, ‘core competencies’ have long been seen as the critical factor that distinguishes great from good. Great companies have strong core competencies that they constantly leverage and develop. On the other hand, companies who do not understand their own strengths and weaknesses cannot execute at the highest proficiency.