Episode 5 of our podcast series, Leading with Perspective, where Dr. Githinji Gitahi, Group CEO of Amref Health Africa, speaks to the strategic journey towards lasting health change in Africa.

Network Economics has dominated business strategy for 40 years. But what happens when important anomalies challenge this theory? In collaboration with Roger Martin, we propose an update to the leading theory of value creation – the Cultural Divided.

Our paper at EPIC 2024 on a strategic orientation ethnographers can use to apply their unique capabilities in the shifting business landscape.

Our paper on three productive frictions in today’s business setting, presented by Maria Cury at EPIC 2023.

Is understanding young people the key to building better relationships between financial institutions and consumers?

To what extent does the metaverse mark the next paradigm shift in how we work, play, and learn as humans?

Is strategy becoming a lost art? We speak to Roger Martin, one of the most influential minds in business and a trusted strategy advisor to global CEOs on the sorry state of strategy today and what we can do about it

Getting culture right is core to successful M&A. At ReD we offer a systematic, deep, and bespoke method for managing the complexities of cultural integration, based on the application of world-class humanities and social science-led thinking.

We segmented the market for DONG Energy to help the Danish company understand how its customers think about energy and sustainability.