Building for the senses in tech: super-human senses
Our perspective on how to anchor emerging technologies in a deep understanding of our sensory experiences.
Does artificial intelligence mean artificial intimacy?
Artificial intelligence represents a new horizon of human connection to technology. What does our deepening relationship to AI tell us about what it means to be intimate with someone or something, with or without a body?
What is natural beauty anyway?
Haeckels founder Dom Bridges speaks to ReD about nature as technology, changing perceptions around natural resources and why salt water heals all wounds.
Pangaia: pioneering a high-tech naturalism
Amanda Parkes, Chief Innovation Officer at Pangaia, on revolutionising the traditional fashion business model, pioneering a new language around materials and the future opportunities in high-tech naturalism.
When food becomes medicine
We speak to Season Health about how they started their food-as-medicine platform, adherence, and the challenge of introducing new approaches to healthcare.
We need to talk about death
Lauren Carroll and Erin Merelli of Deathwives talk desanitising the conversation around death, planning for the end, and why confronting mortality makes for better living.
Human Insights in Private Equity
Human Insights in Private Equity - Results from our survey of industry leaders
Is parental shame getting in the way of childhood education?
How a deeper understanding of parental shame around tutoring can unlock educational benefits for children.
A Second Skin – a film by ReD Associates
Our original short film, A Second Skin, part of our special series on Flesh, looks at how novel applications of natural materials, specifically mycelium, challenge our categories around beauty, material production, and innovation.
Wearable technology is everywhere. But how do you actually make it wearable?
To get wearables right, we have to get the body right first. Our research across fashion, luxury, and technology points to at least three strategies from fashion and adornment to help makers, in short, make wearables more wearable.
Cultural Integration: our perspective
Getting culture right is core to successful M&A. At ReD we offer a systematic, deep, and bespoke method for managing the complexities of cultural integration, based on the application of world-class humanities and social science-led thinking.
The Future of Privacy
We’ve seen the discourse around privacy work its way from the headlines to the dinner table, and through our fieldwork we’ve listened to everyday families discuss what it means for them.
Searching for Value: Kevin’s Somewhereness
In a global, interconnected world, sometimes the most decadent experience is to be somewhere.