ReD Associates and Edison Energy spent more than a year meeting with hundreds of people who have a hand in energy management at large companies and organizations conducting what is perhaps the most comprehensive study ever done on the role of energy in large organizations and the challenges and changes in corporate energy management.

Elevating And Innovating Fieldnotes In Applied Ethnography, Using A Collaborative Online Tool As A Case Study. Presented at the EPIC conference 2015 in Sao Paulo.

As luxury goods become mass produced, people are turning towards unique, non-reproducable experiences to fulfill a desire for the rare.

Most companies struggle to service their customers in ways that are swift, thoughtful, and consistent.

An interview with Kristian Villumsen, a SVP at Coloplast, on how ReD helped the healthcare company innovate.

We interview Lufthansa’s Andrew Muirhead to talk about innovation in airlines and what flights will be like in the future.

A ReD partner recounts his meeting with a man who has lived through China’s enormous transformation.

Pharmaceutical companies should take a closer look at how they create value. In a world of value-based health care, the answer goes beyond developing a new drug.

As medical understanding around body weight and related medical problems has increased, obesity has become a healthcare concern as well as an aesthetic one.

To understand and diagnose an illness requires acknowledging the ecology in which it takes place and collecting multiple perspectives.

Understanding cultural differences is good for drug companies’ top lines, and also for pushing the boundaries of medical science.

With the new reality of pharmaceutical R&D, companies must deliver impact and value. This paper explores how ethnographic research can fill that role in early stages of pharmaceutical clinical trials.

How understanding the social, psychological, and emotional experience of psoriasis is fueling the pharmaceutical industry.

Companies struggle in emerging markets because they underestimate the importance of local culture and social behavior.

ReD facilitated Coloplast’s transition to compliance with a more micro-level approach to innovation.

With China’s modernization, parents are caught between new and traditional ways of parenting, and the truism that Chinese children don’t play or have fun is being challenged.

ReD conducted Novo Nordisk’s first study around the emotional experience of patients living with diabetes.

A look at the norms and practices behind Chinese women’s attitudes toward outward beauty and skincare.

ReD explores the culture around Chinese business banquets from a career-driven woman’s perspective.