At play with DALL-E 2: fieldnotes from the algorithm
DALL-E 2 has been inspiring endless rumination on the future of technology and art: will DALL-E be a new creative tool or the death of art altogether?
Work is in crisis. Why are we getting it wrong?
When it comes to figuring out the future of their work, leaders are looking in all the wrong places. ReD’s recent research has shown a crisis in belonging globally, where more people feel cut-off from their colleagues or professional communities.
Journal of Cancer Survivorship: The value of immunotherapy for survivors of stage IV non-small cell lung cancer
In this groundbreaking study of cancer patients treated with immunotherapy for stage IV cancer, ReD has illuminated the particular state of patients who survive longer than their initial prognosis. These patients are able to achieve a state of normalcy, despite having a terminal condition.
More Humanity, Less Hype: ‘Staying Human’ at the 2018 AI Summit
A moderate approach believes AI can be a powerful force for good. But to understand AI risks and opportunities, we first must understand what we mean by it.
The Latent Potential of Privacy Technologies
In this volume chapter, former ReD Associates partner William “Bill” Welser discusses decision-making around privacy and technology.
Lecture At Princeton: Observation And Listening
Christian Madsbjerg talked about the power of observing and listening in a recent guest lecture at Princeton.
Have We Lost Our Minds?
Critical thinking feels almost revolutionary in the context of deep learning and AI. But perhaps it’s just what we need.
Searching for Value: Hanne’s Collection
Sometimes an item’s value is tied to the item itself: Other times its value comes from the circumstances around its creation, acquisition, or backstory.
Searching for Value: Renato’s Truffles
As "luxury" goods become mass products, people are turning towards unique, non-reproducible experiences to fulfill a desire for the rare.
Sensemaking Series Pt III: The four horizons of perspective
In this closing talk, Senior Partner and co-author of Moment of Clarity, Mikkel Rasmussen discusses the four levels of influence that orient business decisions: Self, Company, Market, and Society. Truly transformational companies succeed in influencing their markets and the wider culture, but this requires clarity that few companies truly have.
Sensemaking Series Pt II: Five signs that you are in a fog
In this second presentation, Senior Partner and co-author of Moment of Clarity, Mikkel Rasmsussen details five key signs that your business has encountered those “Level 3” problems discussed in ‘When Should I Turn to the Human Sciences?’
Sensemaking Series Pt I: When should I turn to the human sciences?
In this brief presentation, Senior Partner at ReD Associates and co-author of Moment of Clarity, Mikkel Rasmussen, discussed the three levels of business problems, and why the human sciences are critical to solving “Level 3” challenges: those where companies have a vague sense that “something is wrong,” but cannot clearly identify a specific problem and have no idea as to how to solve it.
White Paper: A New Direction for the Future of Financial Services
In the fall of 2016, ReD Associates and Cognizant embarked upon the most comprehensive study undertaken in recent times on the future of money.
White Paper: Understanding Baby Boomers in the Digital Age
Our research shows how Boomers still offer a huge opportunity for smart companies to understand what thrills them as they near retirement.
Riding with Heidegger: A New Perspective on the Premium Vehicle
How Heidegger’s notion of dwelling helps understand problems with the vehicle space.
5 Innovations From Newspaper Publishers
A list of how five newspaper publishers and media companies are innovating to keep the news industry profitable.
Corporate Anthropologists as Trending Trope in Today’s Public Imagination
Anthropologists in popular culture - 6 prominent clichés.
Shifting The Understanding Of A Category In Order To Win It
Through a new understanding of high-value design, Samsung renewed the product design of its TVs and doubled its market share in just a few years.