Be careful not to focus too much on the immediate changes when planning for a post-COVID world. This crisis might lead to deeper, more disruptive shifts in our societal structure — shifts that should be at the core of any business strategy.

While the “20% time” rule might have worked at Google, it is doubtful whether it would work outside Silicon Valley.

Why Big Data so often misunderstands people and what businesses should do about it.

Facebook users are still skeptical about socializing online and confused about what the platform should be used for, according to our research.

In the world of marketing, creativity is surrounded by a high level of mystique. We imagine that ideas appear in the heads of gifted individuals from out of nowhere. Because it seems that no one really understands creativity, the art directors of the world can charge exorbitant prices for their creative services. This is the case even though only about 50 percent of marketing campaigns are successful. However, California-based consultancy IDEO has developed a more rigorous approach to working with creativity.

Despite the recent criticism of the rise of spin doctors in Danish politics, the problem is not that political communication is being professionalized—the problem is that it is not professional enough. By relying on target-group analyses, the political parties end up trying to “sell” the same political message, which makes it difficult for voters to differentiate between the parties’ platforms.