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Harvard Business Review: Big Data Is Only Half the Data Marketers Need

Only by combining thick and big data can CMOs find real solutions to their strategic problems.

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No, big data will not mirror the human brain — no matter how advanced our tech gets

There is an assumption in tech circles that people and computers think alike. But this doesn’t do justice to the wonders of the human mind.

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Music-streaming platforms must realize that the art of music discovery cannot be engineered by an algorithm.

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While the “20% time” rule might have worked at Google, it is doubtful whether it would work outside Silicon Valley.

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Ad agencies want to use Big Data analytics to create highly targeted ads. But an algorithm can never truly master the art of persuasion.

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Why Big Data so often misunderstands people and what businesses should do about it.

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Facebook users are still skeptical about socializing online and confused about what the platform should be used for, according to our research.