BY FARRAH JARRAL, WITH CLAIRE STRATY

ReD’s Claire Straty speaks with BBC Radio’s “From Savage to Self” series to defend the value of anthropology in the business world. Straty refutes criticism that corporate ethnography has distorted the core tenets of ethnography practiced in academia. She describes how the quality and rigor of ReD’s approach puts the human element back into solving today’s biggest business problems.

Listen to the full BBC talk here

[Photo by Mathieu Stern via Unsplash]