In this review of the most recent book by ReD Associates co-founder Christian Madsbjerg, Forbes contributor Michael B. Arthur provides an overview of Sensemaking, including theories about the concept from organizational behavior scholar, Karl Weick.

Christian speaks with HBR about 'sensemaking' as the ability to gather different types of data and integrate them including ways in which people feel, perceive and navigate their worlds.

Sometimes growth can't come from doing more of the same. You need a creative leap. And that creative leap is also destructive — destructive of assumptions and principles that have served you well in the past but now hold you back. How do you break the impasse and find the new assumptions that will take you forward? Alastair Dryburgh talks to Christian Madsbjerg of ReD Associates.

Christian Madsbjerg speaks to data's use and abuse in a recent conversation with Alastair Dryburgh.

In this excerpted review of "Sensemaking" by Christian Madsbjerg, Frank Rose discusses the bias against qualitative data, and its strengths in the world of business and tech.

The best CEOs can read a novel and a spreadsheet, ReD co-founder, Christian Madsbjerg, writes. His overarching message is that we should not forget that companies are made up of people and their customers are people, too.

ReD argues that cultural and behavioral context is important for affective applications to successfully read human emotions.

Christian Madsbjerg shares his favorite book pick of the year with Fortune. He explains how it shed light on the limitations of the natural sciences.

ReD comments on the importance of people’s lived experiences as being core to democracy in data-driven election campaigning.

Fast Company investigates apps made for the 1% and whether they are sparking interest.

The Financial Times highlights Ford’s reimagined approach to driving - borrowing a social sciences approach, they are able to better understand shifting consumer needs.

The Financial Times investigates Apple’s release of the Gold Watch. Will their decision to enter the luxury space backfire with consumers?

Christian Madsbjerg talks about the costly mistake brands make when they base decisions on rational assumptions, rather than human behavior.

ReD cofounders speak with Bloomberg about ReD’s phenomenological foundation, methods, and impact for companies seeking to better understand their users.

Inc. discusses the importance of understanding your audience by empathizing with their perspective