Phenomena S2 E2: Algorithms

TechnologyAI
Written By Eliot Salandy Brown

From fashion brands to Silicon Valley giants, virtually every company is trying to make algorithms work for their business. But many algorithms are built on questionable assumptions about the way people think and live. To unpack this further, Eliot speaks to Maria Cury and Brendan Muha, partners at ReD, along with Eleonora Maria Mazzoli, a researcher in the Department of Media and Communications at the LSE. When do algorithms get us right and when do they get us wrong? How is our relationship to algorithms changing and how can these insights help businesses make better strategic decisions? And finally, what do user hacks around algorithms tell us about human aspirations?

Host: Eliot Salandy Brown

Guests: Maria Cury & Brendan Muha

 
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Eliot Salandy Brown

Eliot heads ReD Associates’ mobility/automotive practice. In this work, he leads projects that set strategic directions for how mobility and automotive companies approach the challenges and opportunities facing the industry. The projects under his leadership include a foundational study investigating the future value of driverless cars to our cities and communities, and a new approach to digital service innovation for a major automotive company. In all of his work with clients, Eliot is focused on ensuring that human needs and behavior are fully integrated into the development of new technologies.

He has lectured and run courses on automotive, corporate strategy, and executive MBAs at New York University, Columbia University, Copenhagen Institute of Interaction Design, Art Center College of Design in Los Angeles, and Duke University; and his client work was awarded the Gold Award in 2018 from the Industrial Designers Society of America (ISDA). Eliot, a British-Trinidadian, holds a Masters in Sociology from the London School of Economics.

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