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Climate

In recent years the primary focus on tackling climate change has focussed on investment in the technological side of solutions. While public funding for climate-related research and development has increased dramatically, the human element is too often overlooked by organisations; getting adoption right will be critical in the successful implementation of solutions. Only a deep understanding of people and their social and cultural worlds has the potential to effectively guide, implement, and develop, the climate solutions of tomorrow.

FILM

Our original short film, A Second Skin, part of our special series on Flesh, looks at how novel applications of natural materials, specifically mycelium, challenge our categories around beauty, material production, and innovation. We grapple with these themes through the story of Phil Ross, co-founder of MycoWorks, a California-based technology company that produces fungal mycelium for some of the world’s most iconic fashion houses. Phil’s approach bridges conceptual art and philosophy with bio-tech and material production, and forms, in short, a blueprint for a new way of making with nature.

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    Getting the human element right

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A Second Skin – a film by ReD Associates
A Second Skin – a film by ReD Associates

Our original short film, A Second Skin, part of our special series on Flesh, looks at how novel applications of natural materials, specifically mycelium, challenge our categories around beauty, material production, and innovation.

Climate investment: getting the human element right
Climate investment: getting the human element right

While funding for climate investment has increased dramatically, the human element is too often overlooked. Addressing these behavioural barriers is a vital part in unlocking the full impact of future climate solutions.

Taking the climate fight to the oceans and aquatic foods
Taking the climate fight to the oceans and aquatic foods

WorldFish’s interim director general on shifting the climate narrative and using social science to lead organisational change

Phenomena S2 E3: Sustainability
Phenomena S2 E3: Sustainability

What can we learn from the luxury industry about making sustainability sustainable?

Searching for Value: Renato’s Truffles
Searching for Value: Renato’s Truffles

As "luxury" goods become mass products, people are turning towards unique, non-reproducible experiences to fulfill a desire for the rare.

The Complexity Trap
The Complexity Trap

ReD created a short video outlining some of the major findings from our projects with Edison Energy,

Strategy For Moving From B2B To Direct Consumer Sales
Strategy For Moving From B2B To Direct Consumer Sales

We segmented the market for DONG Energy to help the Danish company understand how its customers think about energy and sustainability.

User-Friendly Design Takes Off At Airports
User-Friendly Design Takes Off At Airports

Airport design is becoming less monumental and architecturally ego-driven, and more user-friendly.

Why Surveys Often Paint a False Green Picture of Consumers
Why Surveys Often Paint a False Green Picture of Consumers

Surveys can provide validate insights about consumers, but when it comes to understanding what keeps people from going green, they’re often unreliable.

Consumers: The Missing Link in a Low-Carbon Economy
Consumers: The Missing Link in a Low-Carbon Economy

Many businesses have reduced operating costs by optimizing resource consumption in the production processes, but typically neglect one powerful tool: consumers.

Money Is Not Enough To Make Consumers Go Green
Money Is Not Enough To Make Consumers Go Green

Money is not enough to make consumers go green. There are other, more emotional levers that ought to be explored.

Making Human Biases Work in Favor of Sustainability
Making Human Biases Work in Favor of Sustainability

Here are five biases that complicate consumers’ adoption of environmentally friendly solutions.