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Weak Signals from Wuhan and Shanghai

This new phase of the pandemic is characterized by cautious optimism coupled with extreme volatility and imperfect information. In this context, business leaders are under pressure to make quick decisions that will have major implications for their businesses in the coming years.

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A Postcard from the Field: China

While China is ever more in the spotlight and speculation grows around how the pandemic will shift our world order, we are interested in how behaviors and values are evolving and mutating. How have, for example, habits and social interactions changed – and which changes are likely to persist?

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A Postcard from Copenhagen

As Denmark opens up after COVID-19 restrictions, we are watching out for early signals that show how people may permanently adopt some new social behaviors – and quickly default to other deeply ingrained ways of life.

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Field Guide for a Crisis: Capturing the shifts in social behavior that will shape the next normal

Clients have come to us asking for clues to the ‘next normal,’ and for ReD’s take on the social shifts that are most relevant to business. Like all our projects, we are taking a beginner’s mind in our response. As we embark on an exploratory study of social change, the questions raised in this letter are a sample of our working field guide.

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