A ReD study about home making for Kvadrat informed the development of the company’s textile-based offerings.

The nonprofit sector must catch up and include a social-science approach to problem solving, writes Charlotte Vangsgaard.

Instead of the classic idea of “authenticity,” young urbanites are playing with the concept to involve craftsmanship and a stronger story.

Andrew Muirhead, Director of Innovation, Lufthansa Technik AG, talks about his work with ReD.

Why it’s important to read literature, even if do not remember the hard facts.

Tao Ruspoli’s film, “Being in the World,” celebrates skillfulness by exploring the tension between being spontaneous and being rational.

A list of favorite books by one of ReD’s cofounders.

Studying Europe’s baby boomer generation, Pernod Ricard and ReD explore in this film how conviviality takes many expressions when people come together.

Social networking was supposed to bring people closer. It hasn’t — and the stats from our recent survey prove it.

Contrary to the “eureka” hypothesis, the best ideas take days and years of digging into a subject and pursuing hunches that emerge.

“Deep listening means dwelling long enough at the unfamiliar, until something jumps out as meaningful”

Surveys can provide validate insights about consumers, but when it comes to understanding what keeps people from going green, they’re often unreliable.

Many businesses have reduced operating costs by optimizing resource consumption in the production processes, but typically neglect one powerful tool: consumers.

Here are five biases that complicate consumers’ adoption of environmentally friendly solutions.

Charlotte Vangsgaard discusses at CGAP why the underlying needs and aspirations is key to putting oneself in the shoes of customers.

The idea that for something to be original it has to be radically new still permeates business conversations about innovation.

CGAP’s Gerhard Coetzee advises the finance sector to discover the business potential of low-income customers.

ReD helped Coloplast understand a key insight about its users: that not all bodies are shaped the same.

Most toy companies conduct market research by sending out surveys. Lego sends out anthropologists to study kids in their natural habitat.