Financial companies need to understand their customers, their social worlds, and their relationship to money to make “super apps” work in the long term.

In this EPIC blog, Mikkel Krenchel makes the case for businesses to see their communities and make sense of their social worlds.

It's common practice for brands to assess themselves against industry competitors. But what happens when a company asks consumers to assess their brand?

The COVID-19 pandemic has the potential to rip the band-aid off dysfunctional healthcare systems.

A ReD paper based on work conducted with Facebook Reality Labs offers reflections on why context matters and how to study abstract concepts in everyday life.

This podcast explores which problems require interdisciplinary collaboration and how teams with radically different world views can get it right.

This podcast explores “selection bias” by interviewing a conspiracy theory debunker and a conspiracy theorist.

How should companies understand cultural signifiers in order to capture the spirit of a generation?

A ReD research project with leading HIV-dedicated healthcare company, ViiV, helped identify opportunities for lifesaving care and prevention.

New Danish textbook out with contribution from ReD Associates on tools for doing fieldwork in teams.

Despite an influx of poor ‘gamification’ elements in financial products, video games can offer key lessons for improving financial literacy.

ReD Associates collaborated with renowned photographer, Alastair Wiper, exploring our clients’ industrial landscapes.

ReD worked with Cognizant, taking an outside-in perspective to study the phenomenon of healing.

Christian Madsbjerg and Mikkel Rasmussen, authors of The Moment of Clarity, in conversation with Tim Sullivan, editorial director of Havard Business Review. Here, Christian Madsbjerg and Mikkel Rasmussen discuss the need for the human sciences to help businesses innovate in contexts of great uncertainty.

In The Moment of Clarity, Christian Madsbjerg and Mikkel Rasmussen examine the business world’s assumptions about human behavior and show how these assumptions can lead businesses off track. But the authors chart a way forward.

Simon Critchley, Professor of Philosophy at Barnard College, sits with Christian Madsbjerg to talk about the explanatory limits of scientism and the models that allow us to develop a substantive understanding of human behavior.

ReD created a short video outlining some of the major findings from our projects with Edison Energy,