As people flock to the fields of 'responsible AI,’ ‘AI ethics,’ and ‘AI governance’ that are all about shaping AI towards what is helpful for humanity, it is time we ask: where are the ethnographers and applied anthropologists?

A conversation with the CEO of Karo on how he made his healthcare company more human-centric.

As banks took to increase profit by introducing digital self-services, some of these tactics may also weaken existing relationships with customers.

The more we rely on robots, AI, and machine learning, the clearer it is how much we need social scientists and humanities experts–not the reverse.

Bitcoin, like any currency, is really just an expression of mutual trust in cultural norms and practices, which makes the humanities relevant in understanding them.

ReD conducted an anthropological study to answer the simple question: how do people relate to their money?

Consumers seek tools for constructing their own individual outlook within a variety of lifestyles, pointing to a new paradigm of branding: ‘platform’ brands.

People shouldn’t forgo books and great art in order to code. In a tech-driven society, they should do the opposite.

Trump tapped into rural America’s community-first structures and values, as well its individualistic and personal dynamics of everyday social interaction.

Advances in neuroscience and fMRI (magnetic resonance imaging) technology are giving researchers an unprecedented look into the chemical and neurological functioning of the brain.

More life sciences companies should build their R&D on the unmet needs of patients in real world contexts.

More and cheaper are no longer better. The middle class is more concerned with quality and experience.

At the heart of affective computing are three misguided ideas about what human emotions are.

In our current era of real-time marketing, how can brands identify the moments that matter most for their customers?

As megacities are in developing countries with rapidly growing middle classes, more and more people will experience the thrill of owning their own car.

When developers in wearables put less focus on creating long-term relationships with users, they can deliver more meaningful value to users in the moment.

Through ethnographic research of families across Denmark, ReD Associates sought to understand donations—what motivates people to give?

Only by combining thick and big data can CMOs find real solutions to their strategic problems.

At its core, all business is about making bets on human behavior. Companies that excel at making these bets tend to thrive.

A brewery’s story shows how “sensemaking” can facilitate transformations of product development, organizational culture, and corporate strategy.