Ed Whiting (Wellcome Trust’s Director of Strategy) speaks to Mads Holme about the big organisational shifts required to deliver on Wellcome’s new strategy, how deeper, more reciprocal partnerships lead to more long-term solutions, and the importance of human understanding in both effecting change and creating equitable cultures.

Over the past few months, ReD has conducted immersions with a dozen young professionals in Paris, Shanghai, Copenhagen, Stockholm, and NYC across a range of industries to understand their work attitudes, practices, norms, and expectations for employers.

This new phase of the pandemic is characterized by cautious optimism coupled with extreme volatility and imperfect information. In this context, business leaders are under pressure to make quick decisions that will have major implications for their businesses in the coming years.

Any brand seeking to be relevant in the current cultural landscape must understand what it means to be a gamer.