A brewery’s story shows how “sensemaking” can facilitate transformations of product development, organizational culture, and corporate strategy.

There is an assumption in tech circles that people and computers think alike. But this doesn’t do justice to the wonders of the human mind.

Music-streaming platforms must realize that the art of music discovery cannot be engineered by an algorithm.

Ad agencies want to use Big Data analytics to create highly targeted ads. But an algorithm can never truly master the art of persuasion.

What good is a degree in the humanities in the real world of products and customers? Far more than most people think.

Why Big Data so often misunderstands people and what businesses should do about it.

In business thinking, ‘core competencies’ have long been seen as the critical factor that distinguishes great from good. Great companies have strong core competencies that they constantly leverage and develop. On the other hand, companies who do not understand their own strengths and weaknesses cannot execute at the highest proficiency.

In the world of marketing, creativity is surrounded by a high level of mystique. We imagine that ideas appear in the heads of gifted individuals from out of nowhere. Because it seems that no one really understands creativity, the art directors of the world can charge exorbitant prices for their creative services. This is the case even though only about 50 percent of marketing campaigns are successful. However, California-based consultancy IDEO has developed a more rigorous approach to working with creativity.

Despite the recent criticism of the rise of spin doctors in Danish politics, the problem is not that political communication is being professionalized—the problem is that it is not professional enough. By relying on target-group analyses, the political parties end up trying to “sell” the same political message, which makes it difficult for voters to differentiate between the parties’ platforms.