When it comes to figuring out the future of their work, leaders are looking in all the wrong places. ReD’s recent research has shown a crisis in belonging globally, where more people feel cut-off from their colleagues or professional communities.

As people flock to the fields of 'responsible AI,’ ‘AI ethics,’ and ‘AI governance’ that are all about shaping AI towards what is helpful for humanity, it is time we ask: where are the ethnographers and applied anthropologists?

Over the past few months, ReD has conducted immersions with a dozen young professionals in Paris, Shanghai, Copenhagen, Stockholm, and NYC across a range of industries to understand their work attitudes, practices, norms, and expectations for employers.

Camila sentou-se em seu sofá rosa desbotado, desenfaixou a atadura em torno da panturrilha e me mostrou um ferimento roxo, uma parte da pele em crosta e uma parte úmida. Sua filha Cecilia sentou na beirada de uma cadeira no canto, completando os vazios na história:

Benedikt is a Senior Strategist & User Experience Researcher at Waymo, an autonomous vehicle company. Before Benedikt worked as a strategy consultant at ReD in Copenhagen and New York where he led projects with clients in the mobility, pharmaceutical, luxury, and consumer goods industries.

How will businesses built around physical offerings, like automotive and mobility, stay valuable or even relevant to users of the metaverse?  

When it comes to rolling out groundbreaking innovations like the metaverse, getting social norms right is more important than the tech itself.

African returnees bring a fashion sense as foreign companies look to enter the African market.

A ReD alum discusses how her fieldwork at ReD prepared her for her current role at a genomics company.

LEGO engaged in deep analysis of how and why kids play. Turns out their previous assumptions had been wrong and the insight turned the company’s fortunes around.

This short video presents a glimpse into what it means to be a woman in today's China.

Gillian Tett of the Financial Times discusses her latest book, ‘Anthro-Vision’ with ReD partners.

ReD hosted Max Brooks to discuss the power of metaphor to strengthen storytelling and why the tech industry should ban the word “disruption”.

Mikkel Krenchel and Maria Cury discuss the potential promise and pitfalls of the synthetic data revolution underway.

A ReD alum discusses how she uses sensemaking in a new start-up focusing on social impact.

An inside look at our research in Kenya on the intersection between trust and COVID-19 vaccines.

Strategic philanthropy does not have to mean a data-driven approach. Instead it embrace its humanist side.

A ReD alum discusses how applied anthropology prepared him for business school.

Check out ReD Associates Partner Millie Arora podcast interview with NYSE's Inside the ICE House.