Offerings – industries > CONSUMER GOODS

Consumer Goods

Building industry-shaping brands that resonate with people and communities

Vision and value proposition development

Uncovering new sources and levers for growth

Entering new markets and segments

Product, service and retail innovation

Brand, marketing and engagement strategy

Strategic innovation capabilities

How We Help

ReD works with leaders who recognise the need to go beyond customer centricity and build strategies that account for the interconnected social realities and dynamics of people, communities, and culture to drive sustained competitive advantage.

Key Sectors

Food and beverages

Fashion, sports and lifestyle

Beauty and personal care

Baby and childcare

Toys and play

Consumer electronics and home appliances

Home furnishings and decor

“[ReD had] a general effect on everything … On each project they worked on they either had an affect on top-line growth, or on the structure of our organisation, or the culture of the team they worked with to approach things in a different way.”

– James Carnes, then SVP of Design, adidas

CONNECT

Want to learn more about our work in Consumer Goods?

Get in touch

THE LEGO GROUP

Informing a unique vision of creative play that has driven meaningful and sustained growth for more than a decade

Read more about our work with The LEGO Group in The Moment of Clarity
ADIDAS

Creating strategies to drive growth,
innovation and customer engagement
across categories

Read more – The Economist: The Adidas Method
GLOBAL JEWELRY BRAND

Building a distinctive brand with deep cultural resonance, in sync with contemporary culture, and ahead of consumer desire

Get in touch to learn more
GLOBAL WINE & SPIRITS GROUP

Identifying emerging growth opportunities beyond the core, enabling strategic choices of where to play next

Get in touch to learn more

Feature

How I Built Belonging: with Nikki Neuburger

Sandra Cariglio in conversation with Nikki Neuburger, Chief Brand Officer at lululemon

Read More

PODCAST

Big, small, connected – do brands still matter?

Apple podcast | Spotify

ReD Associates · Brands

PERSPECTIVES

Featured

Theory, Consumer Goods

Phenomena S2 E6: Brands

Theory, Consumer Goods

Big, small, and connected – do brands still matter? We unpack what the latest thinking in social science and neuroscience can tell us about the connection between people and brands.

Theory, Consumer Goods

Sustainability, Consumer Goods, Luxury

Phenomena S2 E3: Sustainability

Sustainability, Consumer Goods, Luxury

What can we learn from the luxury industry about making sustainability sustainable?

Sustainability, Consumer Goods, Luxury

Consumer Goods

Nigeria’s Returnees Give Foreign Companies An Entry Point Into Africa

Consumer Goods

African returnees bring a fashion sense as foreign companies look to enter the African market.

Consumer Goods

Play, Consumer Goods

Analytical Creativity: How and Why Kids Play

Play, Consumer Goods

LEGO engaged in deep analysis of how and why kids play. Turns out their previous assumptions had been wrong and the insight turned the company’s fortunes around.

Play, Consumer Goods