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Offerings – industries > HEALTHCARE & LIFE SCIENCE

Healthcare & Life Science​

Driving innovation, access, uptake, and patient outcomes

Disease area and product strategy​

Value proposition-led innovation and R&D​

Entering new markets and segments​

Patient engagement and adherence​

Sales and marketing strategy​

Cultural integration and capability building​

How We Help

ReD works with leaders in healthcare and life science to drive innovation, access, uptake, and patient outcomes by taking a people-first approach to strategy that is attuned to the complex structural and social dynamics of healthcare systems, hospitals, clinics, and patient’s lives.

Key Sectors​

Pharma and biotech​

Med-tech​

Health insurance​

Hospital systems​

Health foundations and NGOs

“The research was this huge wake-up call to us—we hadn’t solved it. And it wasn’t just us. Nobody had. [The work] brought direction and structure to everything. This gave us the confidence to start over with our product pipeline. In many ways, this gave me the foundation to lead from, a way to judge and distinguish good from bad, a way to care.”​

– Kristian Villumsen, then EVP, now CEO, Coloplast

CONNECT

Want to learn more about our work ​in Healthcare & Life Science?

Get in touch ​​

Feature

A leader’s perspective on trusting the ethnographic process, embracing a customer-oriented approach, and uniting the worlds of business and social sciences to build strategy.

PODCAST

How can a more social and cultural understanding of mental health offer better solutions to care?

Apple podcast | Spotify

PERSPECTIVES

Featured
Pioneering future DNA testing and diagnostics
Leadership, Healthcare, Investing
Pioneering future DNA testing and diagnostics
Leadership, Healthcare, Investing

A conversation between Fredrik Alpsten, CEO at Devyser
and Mads Holme, Managing Partner at ReD Associates.

Leadership, Healthcare, Investing
Culture as the key ingredient in successful M&As
Leadership, Healthcare, Investing
Culture as the key ingredient in successful M&As
Leadership, Healthcare, Investing

Our leadership interview with Mikael Wedell-Wedellsborg, VP Corporate Development at Novo Nordisk and Eric Dessertenne, CEO at Biocorp on culture as the key ingredient in successful M&As.

Leadership, Healthcare, Investing
The Collective Memory Blindspot
Life Science
The Collective Memory Blindspot
Life Science

Without an understanding of collective memory, companies risk pushing messages that don’t speak to the underlying emotional drivers for prescription and adherence.

Life Science
Unlocking demand is the key to making ancient grains the future, not the past
Sustainability, Life Science
Unlocking demand is the key to making ancient grains the future, not the past
Sustainability, Life Science

ReD’s Ian Dull and Mad Holme outline four challenges – from consumption to production – that will be important to solve to create a sustainable food system.

Sustainability, Life Science
The deeper issue behind the healthcare strikes: a loss of meaning
Life Science
The deeper issue behind the healthcare strikes: a loss of meaning
Life Science

Healthcare workers are losing a sense of meaning in their work. How did we get here, and what can we do to solve this as the care system finds itself increasingly squeezed?

Life Science
Scaling the ‘special sauce’ of a culture in a global organisation
Leadership, Life Science
Scaling the ‘special sauce’ of a culture in a global organisation
Leadership, Life Science

Millie Arora sits down with Chris Cozic, Executive Vice President & Chief People Officer at Genmab to discuss how to scale and cultivate culture.

Leadership, Life Science

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We advise leaders on Growth Strategy & Organisational Change

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