Offerings – industries > LUXURY
Luxury
Creating desire by connecting heritage and emergent cultural realities
Status and distinction as an evolving phenomenon
Anticipating future frontiers for growth
Customer segmentation and targeting
Brand, marketing and engagement strategy
Product, service and experience strategy
Social impact as a driver of engagement
How We Help
ReD works intimately with leading luxury groups and houses to establish a unique proposition for the world’s most coveted consumers by reinterpreting the essence of their brands in relation to current and emergent cultural realities.
“I have worked with ReD in multiple roles and consistently turn to them when we need a perspective that goes beyond the current season and positions us strategically for the long-term.”
– Executive, Luxury Group
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Want to learn more about our work in Luxury?
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Feature
Our original short film, A Second Skin, part of our special series on flesh, looks at how novel applications of natural materials, specifically mycelium, challenge our categories around beauty, material production, and innovation.
PODCAST
What can we learn from the luxury industry about making sustainability desirable?
PERSPECTIVES
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